The Scandinavian-Moroccan brand, bougroug, is a contemporary genderless/unisex fashion, accessories, and lifestyle label established in 2017 by Anwar Bougroug.

Our products are handmade in Morocco by skilled and committed artisans and craftspeople using age-old techniques and skills past down to them by their ancestors. Inspired by Morocco’s effortlessly bohemian spirit, blended with Scandinavian functionality and sense of style – both cultures that continue to inspire the founder, Anwar – our collections are true staples for everyone from curious travellers to stylish nomads. We offer handmade fashion, jewellery, leather bags and home décor.